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| Work at Home Moms |
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I've been a WAHM for a couple of years now and had my breakthrough last year. I now know why some moms make money and other don't. I'll be on the radio this month talking about working from home and contribute to Entrepreneur, Simply Home and a variety of websites.
1. Many WAHMs offer products or services that anyone wants. Sure your scarves are cute, but are they cute enough to make me buy them through your website? When selling goods online realize that you're competing with Amazon, Half, EBay and just about ever brick and mortar retailer.
I wouldn't advise selling your crafts exclusively online. Try to get them into boutiques, go to big box store buyers, and get them into VIP gift bags at celebrity events. It's hard work, but that's the way you'll make money.
2. Do a cost/benefit analysis of your business. If you're spending 25 hours a week working on your business/website and sell $25 worth of ad space a week you've just set your time at $1/hour. Not worth it.
Increase your traffic by offering true value. People go to websites that they're interested in. Once you have more traffic, you'll be able to charge more for ads.
I do freelance advertising sales for websites and have sold ad space on mom-owned sites for upwards of $3,000 a month- but only on sites with a high number of unique visitors per month.
When you decide your time is valuable, you wont' trade it for pennies. As mothers our time is gold, remember that!
3. Many WAHMs start businesses underfunded. Launching a website in beta may work for Google, but it won't work for you. Websites with poor design and broken links won't take off.
Before you start a business make a list of all possible expenses and double it. Get someone to make you a good clean website that is based in an easy content management (such as Wordpress or Joomla) so you can update it yourself.
Budget for press releases, web hosting, virtual assistants, etc.
4. Unless you have enough start-up money, don't start a business from scratch at all!
These days it makes much more sense to team up with a solid, well known network marketing company than to spend tons of money advertising, marketing, and launching a business from the ground up.
Moms are natural networkers- we tell people about what we love all the time. Why not get paid for it? Find a company with products you actually love, is debt free, and get started.
5. Network Marketers: Don't depend on friends and family
Network marketers fail because they won't get outside of their comfort zone. They talk up their business only to friends, family, and the same people on the same message boards.
Join mom groups, pay for quality advertising, ask your upline (who better be dong well, only sign up with someone rich. I'm not kidding) for training.
You are running a business, if you treat it like that you will do very well. If you're spending hours online "marketing" your business, you're failing. You need to get on the phone and talk to people. Network marketing is a relationship business not a number's game like direct selling.
6. Focus
If you have three websites, sell Mary Kay, Tupperware, and Avon you're efforts are far too divided for you to be successful. Focus on ONE business venture and commit yourself to working at it for at least a year.
No one is going to want to buy or join a business with someone who has 6 business links at the bottom of their email signature. That's crazy.
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I hope this advice serves you well! It has made all the difference in my life. I sold my two very well known websites last year and cracked the WAHM code after taking a hard look at what I was doing.
I believe all moms deserve to make a good living working from home. Many are doing it. I'm doing it. Good luck!
If you need any advice feel free to email me at BunmiZalob@gmail.com I love helping moms and will mentor you for free. The more of us that are successful the better.
:) Bunmi |
| Posted by Maya's Mom on 01/07/2008 01:25 AM
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